Edgewood, NY – April 3, 2017 – U.S. Alliance Paper took a top new products honor from Store Brands magazine in the second annual Editor’s Pick Awards program. Open to private label manufacturers and retailer self-manufacturers, a team of editors judged non-food products introduced in 2016 on innovation, functionality/quality and visual presentation, and awarded a bronze medal to U.S. Alliance Paper for its premium TAD paper products.
The introduction of TAD (Through Air-Dried) technology has allowed U.S. Alliance Paper to effectively manufacture value products for the premium and super premium end of the spectrum. In the TAD process, virgin fiber is dried with extremely hot air to develop a soft and airy structure, rather than pressing and flattening the fiber, giving consumers the “fluffier”, stronger, and more absorbent attributes they are looking for.
U.S. Alliance Paper now covers the full spectrum of paper grades and quality tiers to flexibly develop customized paper programs for its private label retailers. Said Steve Saraf, Vice President of Sales, “We help our customers quantify product movement, identify opportunities for margin improvement, and develop a complete program or specific value alternative to national brands. We have the flexibility to manufacture products in custom sizes and sheet counts, including super-sized rolls, in any paper grade – mixed, recycled, CFP® certified, and TAD – and quality tier from traditional, mid-tier, to premium.”
Said Lawrence Aylward, editor-in-chief for Store Brands, “Our editorial team spent nearly two days judging entries, and we came away very impressed with many of the items, which exhibit the important attributes needed today for successful store brands, such as exclusivity and personalization. Congratulations to our winners and to all of the companies who participated in the program.”